Marketing Career Pathway for Individual Contributors

This Marketing Career Pathway is designed for early-career professionals in marketing within the international education sector. This structured learning journey empowers participants with the critical knowledge, technical expertise, and creative skills needed to excel in marketing roles at AISL Harrow Schools.

Spanning five key areas—Education Models of AISL Harrow Schools, International Education Landscape, Brand Guidelines and Application, CRM Systems and Data Management, and Digital Marketing Fundamentals—this pathway equips learners to drive impactful marketing campaigns and elevate the AISL Harrow brand.

Education models of Different Types of AISL Harrow Schools

A dedicated course introduces the unique educational philosophy and operational models of AISL Harrow Schools, deepening your institutional knowledge and strengthening your ability to communicate the school’s value proposition clearly.

Our Essence

This course introduces you to the essence of AISL and the Harrow-branded educational approach.

International Education Landscape

You will gain foundational insights into global educational systems and university application processes, enabling them to position the school effectively in a competitive market.

Introduction and Comparative Analysis of Mainstream Educational Pathways

Compare five global education pathways to support academic planning and university admissions: IGCSE, A Level, AP, HKDSE, and IBDP.

Understanding International University Application

Explore global university admissions processes, key admissions criteria, and how Harrow’s educational excellence supports student success across major and emerging higher education destinations worldwide.

Brand Guidelines and Application

Courses in visual identity, photography, and video production help you apply brand standards consistently and create compelling marketing materials

Marketing Mastery Series: Colour Palate and Imagery

This course aims to equip learners with an understanding of AISL Harrow Schools branding in terms of marketing, focusing on colour palette and imagery tools.

Marketing Mastery Series: Photography

Photography plays a crucial role in branding and marketing, shaping how our brand is perceived. This course aims to equip learners with an understanding of AISL branding in terms of marketing, focusing on photography.

Marketing Mastery Series: Video and Moving Image

This course aims to equip learners with an understanding of the impact of video and how we can produce videos that convey a strong and clear key message.

CRM Systems and Data Management

Training on platforms like iParllay and OpenApply ensures you can manage leads efficiently and use data to inform marketing strategies.

How to use iParllay

This course introduces the iParllay system from account setup to CRM integration. You’ll learn to manage customer data, launch multi-channel marketing, automate workflows, and build reports to improve recruitment, events, and communication efficiency.

How to use OpenApply

Learn how to use OpenApply. It is a powerful Customer Relationship Management (CRM) system designed for school admissions, marketing, and communications teams. This course shows how to engage prospective parents, improve conversions, and gain deeper insights into your admissions funnel—all within OpenApply.

Digital Marketing Fundamentals

Practical training on leveraging digital channels—both in Mainland China (e.g.,Xiaohongshu, WeChat) and globally (e.g., Google, Facebook, Instagram)—empowers learners to execute targeted campaigns and engage diverse audiences. These courses will be live webinars to be announced soon.